This course/qualification reflects the role of graphic designers at the beginning of their professional careers. Students will combine technical, creative and conceptual skills to create designs that meet client requirements and solve a range of visual communication challenges. They will demonstrate a sound understanding of design theory and practice and will be able to analyse and synthesise information from a range of sources to generate design solutions.

Graphic designers work in many different commercial and community contexts across both print and digital media. At this level, the designer is likely to be working in junior or generalist roles. Their work may include or have links to areas such advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design.